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Digital Dating: A Valentine

Online dating is like being an FBI agent: you research, you deduce clues and any given day you could find yourself having coffee with a serial killer. It’s not surprising our young, digitally-savvy...

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3.14 Technology Tidbits

One “They are smart. We need their computer things.” [Stardate: 42779.1] The stereotype of the Trekie techies is out dated. Software development is now a mainstream career with broad appeal, and these...

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Death of the Standalone GPS Device Will Improve Business Findability

I’ve been having side rants off and on for the past few months about standalone GPS devices and their inevitable death due to lack of flexibility and the rise of the mobile device.  It makes me sad...

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A Little Inspiration

The Denver Post held an event dubbed the Top Workplaces in the Denver area and Location3 was named the 11th best company in the small employers category. I know we already bragged about it last week,...

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Whose Data is This? The Complications of Multiple Data Sources

I need to talk about something for a moment that is confusing the local eco-system and impacting online data integrity.  It’s the use of multiple partners and platforms to manage location listings for...

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PPTP: Finding the Perfect Bathing Suit Online

President Alex Porter’s post, A Man and His Rifle: A Marketing Story, has inspired a new monthly series for Digital Briefs: PPTP, Personal Paths to Purchase. Of course a pack of savvy digital marketers...

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Your Children at the Digital Intersection

I am a very proud Dad of two young boys, ages five and one.  Aden, my five year old, is of course the smartest five year old on the planet.  No really.  The technical wherewithal of my aspiring...

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Can You Smell October?

Well here we are again, kicking off the single greatest month of the year.  This cannot be argued, debated or denied, specifically by you fellow sports maniacs.  The pigskins are flying in full force...

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Ditch your New Year’s Resolutions

It comes as no surprise that my morning visit to the gym today was greeted with an overcrowded locker room and a few new faces.  After all, it’s the second day of the New Year.  This means it’s still...

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National or Local PPC for Franchise Brands?

Photo credit:  Sean Molin Photography In talking with a few high-octane brands at recent industry conferences and events, I’ve been alarmed at how their national pay-per-click (PPC) programs are...

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